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Rise of digital media platforms

At the heart of this shift is the rise of digital media platforms,


Nike is one of the world’s biggest brands and therefore it comes as no surprise that they have such a huge following on social media.

Seth Godin: How to tell a great story

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Great stories succeed because they are able to capture the imagination of large or important audiences.

A great story is true.

Steve Jobs: “The most powerful person in the world is the story teller.”

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“The most powerful person in the world is the story teller.
The storyteller sets the vision, values and agenda of an entire generation that is to come.”

Steve Jobs

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Blogroll: Edelman – “It’s an extraordinary way of breaking down barriers to what a story can be and how it can be told.”

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I would like to share with you throughout my Blogroll some of my favorite, worlds most powerful and idea inspirational agencies,

Mikro plaćanje i online novinarstvo: Kako će korisnici plaćati vesti osnovno pitanje opstanka medija

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Rasprava o tome da li će čitaoci plaćati za vesti nužno mora da obuhvati i raspravu o tome na koji način će plaćati: kroz neku vrstu pretplate ili na neki znatno fragmentiraniji način plaćanja?

Steve Jobs Inspirational Storytelling: “Stay Hungry, Stay Foolish”

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I have always been searching for and inspiration in all spheres of creation from science to art. One of my favorite storytelling wizards Steve Jobs once said:

“Here’s to the crazy ones.

Albert Einstein Scientist, Great Communicator and Storyteller from the Science Field

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I have learned a lot from one of my favorite scientist Einstein, no matter how much time passes, no matter what effort it takes I never give up – I will always win and find what I was looking for.

Digitalizacija PR eksperata: Klasično saopštenje za štampu je davna prošlost!

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Digitalni alati trebalo bi da pomažu između ostalog PR stručnjacima da identifikuju trendove i medije za targetiranje priča i ideja za nastanak i komuniciranje novih priča i poruka,

Storytelling brenda Starbucks

Starbaks je jedan od globalnih brendova koji su najranije prihvatili, koristili, prepoznali snagu društvenih medija i tako preuzeli lidersku poziciju.

Mental Flossing: What if there was one day of the year when you just decide to do things that made people say “WOW!”

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“Halloween gives you permission to dress up. April Fool’s, a chance to play a prank.

What if there was one day of the year where you had permission to do things that made people say,

How to Create an Effective PR Survey

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Public relations pros love their statistics.

There’s nothing like going into a client meeting armed with some really knock-’em-dead stats that convince your client to take your advice.

Ključni elementi strategije Content marketinga

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Content marketing ili sadržajni marketing – marketing format koji uključuje kreiranje i deljenje sadržaja sa ciljem da stigne do svojih korisnika,

Digital Storytelling is the Modern Expression of Art of Storytelling

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Digital Storytelling is the modern expression of art of storytelling.

Throughout history, storytelling has been used to share knowledge,

Internet User Send 204 Million Emails Per Minute

A lot can happen in 60 seconds. A typist can write approximately 80 words, the Wright brothers can make their historical first flight five times and YouTube users upload 72 hours of footage.