The influence of the digital landscape has grown as times changed. Digital marketing is a constantly evolving landscape with ever-changing trends and new technologies. Consumer interests and behaviors have also become more difficult to predict. An out-of-place digital marketing trend will limit your brand in both reach and repetition.
Marketers can no longer pretend that the changing marketing trends can’t affect them while sticking to making educated guesses, and following ancient methods will be valid forever.
Source, credits: Business2community.com