Who is the most inspirational person in your life? How does that person inspire you? I find inspiration in a variety of people and things. I would have to say that the person who has most greatly inspired me has been Steve Jobs. “The most powerful person in the world

Leo Burnett was an advertising legend and the founder of Leo Burnett Company, Inc. His name found a place in Time Magazines’ list of 100 most influential people of the 20th century. Despite not being around for over 47 years, Leo Burnett still lives through his ideologies, his work and

David Ogilvy was one of the top ten advertising icons of all time, he was amazing at copywriting. He was famous in advertising with career spanned between 1938 – 1973. He has published several highly popular books on advertising.

I danas se postavlja pitanje i daju mogući odgovori u vezi sa tim kako je nastao jedan od najprepoznatljivih logoa jednog od najpopularnijih brendova današnjice i šta on ustvari znači. Koje je poreklo slavne jabuke? Kako su nastali ime, logo i slogan brenda koji se našao na prvom mestu liste

Svaki brend ima priču. Svaka priča je sačinjena iz očekivanja, istorije, obećanja, emocija. Ispunjavajući obećanja i očekivanja najpopularniji globalni brendovi lagano su menjali stvarnost i svet u kojem živimo. Amazon je promenio kako i šta kupujemo, Facebook je redefinisao značenje reči prijatelj i kako ćemo komunicirati, Gap je označio prekretnicu u maloprodaji, ceni i izboru, HBO je redefinisao

Boja emituje određenu poruku u vezi sa brendom, bitno je da se boja i poruka koju želite da prenesete – nadopunjuju. Osim dizajna, boje nose implicitne poruke koje su interpretirane od strane mozga u vidu osećaja koji mogu promeniti raspoloženje. Kroz korišćenje boja na efektivan način u marketingu, kompanije mogu da