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About Author

About Author

The author of the book, Love in Saint Tropez, Jovana Banovic, graduated the Faculty of Political Science department of Journalism and Communications. Devoted more than fifteen years to writing and journalism, and for over fifteen years ...

Love in Saint Tropez

Love in Saint Tropez

Love in Saint Tropez is a captivating narrative of self-discovery, resilience, and renewal, woven with threads of love and hope. It delves deep into the soul's journey, revealing the profound ...

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs

Who is the most inspirational person in your life? How does that person inspire you? I find inspiration in a variety of people and things. I would have to say that ...

”Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett

”Make it simple. Make it memorable. Make it inviting to look at. Make it fun to read.” — Leo Burnett

Leo Burnett was an advertising legend and the founder of Leo Burnett Company, Inc. His name found a place in Time Magazines’ list of 100 most influential people of the ...

Monday Motivation Hashtags

Monday Motivation Hashtags

From Monday Motivation to Friday, social media hashtags may get lots of users talking, also it may be a great way to drive new traffic, build brand awareness and gain ...

Advertising Quote by David Ogilvy: “If it does not sell, it is not Creative.”

Advertising Quote by David Ogilvy: “If it does not sell, it is not Creative.”

David Ogilvy was one of the top ten advertising icons of all time, he was amazing at copywriting. He was famous in advertising with career spanned between 1938 – 1973. He has ...

Kako su nastali ime, logo i slogan kompanije Apple: Razmisljaj drugacije, zagrizi jabuku

Kako su nastali ime, logo i slogan kompanije Apple: Razmisljaj drugacije, zagrizi jabuku

I danas se postavlja pitanje i daju mogući odgovori u vezi sa tim kako je nastao jedan od najprepoznatljivih logoa jednog od najpopularnijih brendova današnjice i šta on ustvari znači. ...

Psihologija i moc boja najvecih svetskih brendova

Psihologija i moc boja najvecih svetskih brendova

Boja emituje određenu poruku u vezi sa brendom, bitno je da se boja i poruka koju želite da prenesete – nadopunjuju. Osim dizajna, boje nose implicitne poruke koje su interpretirane od ...

Growth Of Digital PR – Digital Content, SEO, Social Media

Growth Of Digital PR – Digital Content, SEO, Social Media

Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience ...

Live Storytelling Digitalnog doba: #Live Twitter Storytelling

Live Storytelling Digitalnog doba: #Live Twitter Storytelling

Live storytelling menja definiciju klasičnog storytelling-a i dodaje mu jednu novu dimenziju pretvarajući ga u Digitalni storytelling koji bira različite platforme i kanale komunikacije u digitalnom pripovedanju, jedna od njih je upravo Twitter. Svedoci smo koliku ...

Globalna digitalna moc Milenijumske generacije: “Niste online, ne postojite”

Globalna digitalna moc Milenijumske generacije: “Niste online, ne postojite”

Ključni stavovi i ponašanje Milenijumske generacije Neke od studija prikazuju da Milenijumska generacija broji oko 79 miliona i da uticaj ove generacije konstatno beleži rast uticaja. Milenijumska generacija će do 2030. ...

Storytelling brenda Starbucks

Storytelling brenda Starbucks

Starbaks je jedan od globalnih brendova koji su najranije prihvatili, koristili, prepoznali snagu društvenih medija i tako preuzeli lidersku poziciju. Preko pet godina njegove strategije igrale su značajnu ulogu u ...

The Global Rise of Digital Media Platforms – DIGITAL MARKETING ENTERS ITS THIRD PHASE: CREATIVE UTILITY

The Global Rise of Digital Media Platforms – DIGITAL MARKETING ENTERS ITS THIRD PHASE: CREATIVE UTILITY

Rise of digital media platforms At the heart of this shift is the rise of digital media platforms, which have given consumers more choice and a stronger voice. The age of ...

Seth Godin: How to tell a great story

Seth Godin: How to tell a great story

Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and ...

Steve Jobs: “The most powerful person in the world is the story teller.”

Steve Jobs: “The most powerful person in the world is the story teller.”

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs Photo Source: www.ideachampions.com 

Blogroll: Edelman – “It’s an extraordinary way of breaking down barriers to what a story can be and how it can be told.”

Blogroll: Edelman – “It’s an extraordinary way of breaking down barriers to what a story can be and how it can be told.”

I would like to share with you throughout my Blogroll some of my favorite, worlds most powerful and idea inspirational agencies, brands, associations and idea makers. One of my favorite storytellers ...

Mikro plaćanje i online novinarstvo: Kako će korisnici plaćati vesti osnovno pitanje opstanka medija

Mikro plaćanje i online novinarstvo: Kako će korisnici plaćati vesti osnovno pitanje opstanka medija

Rasprava o tome da li će čitaoci plaćati za vesti nužno mora da obuhvati i raspravu o tome na koji način će plaćati: kroz neku vrstu pretplate ili na neki ...

Steve Jobs Inspirational Storytelling: “Stay Hungry, Stay Foolish”

Steve Jobs Inspirational Storytelling: “Stay Hungry, Stay Foolish”

I have always been searching for and inspiration in all spheres of creation from science to art. One of my favorite storytelling wizards Steve Jobs once said: “Here’s to the crazy ...

Albert Einstein Scientist, Great Communicator and Storyteller from the Science Field

Albert Einstein Scientist, Great Communicator and Storyteller from the Science Field

I have learned a lot from one of my favorite scientist Einstein, no matter how much time passes, no matter what effort it takes I never give up – I will always win and ...

What’s the Big Idea by Advertising Guru And Father of Advertising David Ogilvy

What’s the Big Idea by Advertising Guru And Father of Advertising David Ogilvy

    Photo Source: Twitter/Ogilvy Photo Source: mlidesign 

Digitalizacija PR eksperata: Klasično saopštenje za štampu je davna prošlost!

Digitalizacija PR eksperata: Klasično saopštenje za štampu je davna prošlost!

    Digitalni alati trebalo bi da pomažu između ostalog PR stručnjacima da identifikuju trendove i medije za targetiranje priča i ideja za nastanak i komuniciranje novih priča i poruka, za započinjanje konverzacije. U ...

Mental Flossing: What if there was one day of the year when you just decide to do things that made people say “WOW!”

Mental Flossing: What if there was one day of the year when you just decide to do things that made people say “WOW!”

“Halloween gives you permission to dress up. April Fool’s, a chance to play a prank. What if there was one day of the year where you had permission to do things ...

Najuticajniji svetski PR stručnjak Edelman i potraga za novim načinima pripovedanja priča:”Storytelling je umetnost!”

Najuticajniji svetski PR stručnjak Edelman i potraga za novim načinima pripovedanja priča:”Storytelling je umetnost!”

U Edelmanu su konstantno u potrazi za novim načinima pripovedanja priča i veruju da je storytelling umetnost. Inovacija, vizija, umetnost pripovedanja priče – Ričard Edelman. Agencija Edelman se godinama nalazi na prvom mestu liste World PR Report/ Holmes ...

Ključni elementi strategije Content marketinga

Ključni elementi strategije Content marketinga

Content marketing ili sadržajni marketing – marketing format koji uključuje kreiranje i deljenje sadržaja sa ciljem da stigne do svojih korisnika, u centralnom delu anatomije sadrži kvalitetan, originalan, izvorni sadržaj. Informacija može biti prezentovana ...

Digital Storytelling is the Modern Expression of Art of Storytelling

Digital Storytelling is the Modern Expression of Art of Storytelling

Digital Storytelling is the modern expression of art of storytelling. Throughout history, storytelling has been used to share knowledge, wisdom and values. Stories have taken many different forms. Stories have been adapted ...