Who is the most inspirational person in your life? How does that person inspire you? I find inspiration in a variety of people and things. I would have to say that ...

Leo Burnett was an advertising legend and the founder of Leo Burnett Company, Inc. His name found a place in Time Magazines’ list of 100 most influential people of the ...

From Monday Motivation to Friday, social media hashtags may get lots of users talking, also it may be a great way to drive new traffic, build brand awareness and gain ...

David Ogilvy was one of the top ten advertising icons of all time, he was amazing at copywriting. He was famous in advertising with career spanned between 1938 – 1973. He has ...

The influence of the digital landscape has grown as times changed. Digital marketing is a constantly evolving landscape with ever-changing trends and new technologies. Consumer interests and behaviors have also ...

A great digital marketer is a trendsetter, not a trend-follower. What are the latest digital marketing trends? Technological advances, search algorithm changes, SEO drivers and changes in consumer behavior. Every key driver ...

I danas se postavlja pitanje i daju mogući odgovori u vezi sa tim kako je nastao jedan od najprepoznatljivih logoa jednog od najpopularnijih brendova današnjice i šta on ustvari znači. ...

Svaki brend ima priču. Svaka priča je sačinjena iz očekivanja, istorije, obećanja, emocija. Ispunjavajući obećanja i očekivanja najpopularniji globalni brendovi lagano su menjali stvarnost i svet u kojem živimo. Amazon je promenio kako ...

Boja emituje određenu poruku u vezi sa brendom, bitno je da se boja i poruka koju želite da prenesete – nadopunjuju. Osim dizajna, boje nose implicitne poruke koje su interpretirane od ...

Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations and bypassing media to speak directly to your target audience ...

Live storytelling menja definiciju klasičnog storytelling-a i dodaje mu jednu novu dimenziju pretvarajući ga u Digitalni storytelling koji bira različite platforme i kanale komunikacije u digitalnom pripovedanju, jedna od njih je upravo Twitter. Svedoci smo koliku ...

Ključni stavovi i ponašanje Milenijumske generacije Neke od studija prikazuju da Milenijumska generacija broji oko 79 miliona i da uticaj ove generacije konstatno beleži rast uticaja. Milenijumska generacija će do 2030. ...

Starbaks je jedan od globalnih brendova koji su najranije prihvatili, koristili, prepoznali snagu društvenih medija i tako preuzeli lidersku poziciju. Preko pet godina njegove strategije igrale su značajnu ulogu u ...

Rise of digital media platforms At the heart of this shift is the rise of digital media platforms, which have given consumers more choice and a stronger voice. The age of ...

Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is true. Not necessarily because it’s factual, but because it’s consistent and ...

“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of an entire generation that is to come.” Steve Jobs Photo Source: www.ideachampions.com 

I would like to share with you throughout my Blogroll some of my favorite, worlds most powerful and idea inspirational agencies, brands, associations and idea makers. One of my favorite storytellers ...

Rasprava o tome da li će čitaoci plaćati za vesti nužno mora da obuhvati i raspravu o tome na koji način će plaćati: kroz neku vrstu pretplate ili na neki ...

I have always been searching for and inspiration in all spheres of creation from science to art. One of my favorite storytelling wizards Steve Jobs once said: “Here’s to the crazy ...

I have learned a lot from one of my favorite scientist Einstein, no matter how much time passes, no matter what effort it takes I never give up – I will always win and ...

    Photo Source: Twitter/Ogilvy Photo Source: mlidesign 

    Digitalni alati trebalo bi da pomažu između ostalog PR stručnjacima da identifikuju trendove i medije za targetiranje priča i ideja za nastanak i komuniciranje novih priča i poruka, za započinjanje konverzacije. U ...

“Halloween gives you permission to dress up. April Fool’s, a chance to play a prank. What if there was one day of the year where you had permission to do things ...

U Edelmanu su konstantno u potrazi za novim načinima pripovedanja priča i veruju da je storytelling umetnost. Inovacija, vizija, umetnost pripovedanja priče – Ričard Edelman. Agencija Edelman se godinama nalazi na prvom mestu liste World PR Report/ Holmes ...

Content marketing ili sadržajni marketing – marketing format koji uključuje kreiranje i deljenje sadržaja sa ciljem da stigne do svojih korisnika, u centralnom delu anatomije sadrži kvalitetan, originalan, izvorni sadržaj. Informacija može biti prezentovana ...