Who is the most inspirational person in your life? How does that person inspire you? I find inspiration in a […]
Leo Burnett was an advertising legend and the founder of Leo Burnett Company, Inc. His name found a place in
David Ogilvy was one of the top ten advertising icons of all time, he was amazing at copywriting. He was
I danas se postavlja pitanje i daju mogući odgovori u vezi sa tim kako je nastao jedan od najprepoznatljivih logoa
Svaki brend ima priču. Svaka priča je sačinjena iz očekivanja, istorije, obećanja, emocija. Ispunjavajući obećanja i očekivanja najpopularniji globalni brendovi lagano
Boja emituje određenu poruku u vezi sa brendom, bitno je da se boja i poruka koju želite da prenesete –
Digital PR is all about combining traditional PR with content marketing, social media and search: transforming static news into conversations
Live storytelling menja definiciju klasičnog storytelling-a i dodaje mu jednu novu dimenziju pretvarajući ga u Digitalni storytelling koji bira različite platforme i kanale komunikacije
Ključni stavovi i ponašanje Milenijumske generacije Neke od studija prikazuju da Milenijumska generacija broji oko 79 miliona i da uticaj
Starbaks je jedan od globalnih brendova koji su najranije prihvatili, koristili, prepoznali snagu društvenih medija i tako preuzeli lidersku poziciju.
Rise of digital media platforms At the heart of this shift is the rise of digital media platforms, which have
Great stories succeed because they are able to capture the imagination of large or important audiences. A great story is
“The most powerful person in the world is the story teller. The storyteller sets the vision, values and agenda of
I would like to share with you throughout my Blogroll some of my favorite, worlds most powerful and idea inspirational
Rasprava o tome da li će čitaoci plaćati za vesti nužno mora da obuhvati i raspravu o tome na koji
I have always been searching for and inspiration in all spheres of creation from science to art. One of my
I have learned a lot from one of my favorite scientist Einstein, no matter how much time passes, no matter what effort it takes
Photo Source: Twitter/Ogilvy Photo Source: mlidesign
Digitalni alati trebalo bi da pomažu između ostalog PR stručnjacima da identifikuju trendove i medije za targetiranje priča
“Halloween gives you permission to dress up. April Fool’s, a chance to play a prank. What if there was one
U Edelmanu su konstantno u potrazi za novim načinima pripovedanja priča i veruju da je storytelling umetnost. Inovacija, vizija, umetnost pripovedanja priče – Ričard
Content marketing ili sadržajni marketing – marketing format koji uključuje kreiranje i deljenje sadržaja sa ciljem da stigne do svojih korisnika, u centralnom
Digital Storytelling is the modern expression of art of storytelling. Throughout history, storytelling has been used to share knowledge, wisdom
A lot can happen in 60 seconds. A typist can write approximately 80 words, the Wright brothers can make their
Public relations pros love their statistics. There’s nothing like going into a client meeting armed with some really knock-’em-dead stats
Logos clearly make an impression on us at an early age, and continue to influence us (or attempt to) throughout
CannesLions ove godine zaljubljenicima u advertajzing okrivao je delić atmosfere iz minuta u minut na Tviteru, sa jednog od najznačajnijih svetskih
You’ve recently sent out a press release announcing your latest company milestone. But are you optimizing all this amazing content
In just six years hashtags have evolved from a simple symbol to one of today’s most valuable marketing tools. And it
Nielsen global study outlines the reasons why consumers switch brands, service providers or retailers and identifies the loyalty program attributes
Nike is one of the world’s biggest brands and therefore it comes as no surprise that they have such a